McCain "knew" what he was doing.

He knew what he was doing by choosing Palin to be his running mate. He knew there would be those neoconservative women out there that will run and vote for her only because it will "mark history" since ALL women are the same and all. He knew that her lies, distortions, manipulations, appeals, yadda yadda and so on would greatly affect the women of this country. Since ALL women are the same. He knew that by choosing Palin, it would "erase" all of the past. The past being his stereotypical behavior towards women. Applauding (he AND Palin) the lobbyists in the capitalist economy. That said economy being abused by charlatans and greedy corporations full of epic fail. HOWEVER. By choosing this random woman off the buffet platter, that makes all women run to his "side" a.k.a. the Bushian policy side, since ALL women are the same and all. He knew that his fictitious tough guy talk would grab at the heartstrings of some women. His ONCE again (pattern here people) Bushian policy siding. Since ALL women are the same and fall for the same stupid bullshittery.